Privacy Policy
PRIVACY POLICY
We value the trust you place in us and recognize the importance of secure transactions and information privacy. This Privacy Policy describes how MeruMart and its affiliates (collectively “MeruMart, we, our, us”) collect, use, share or otherwise process your personal information through our website www.merumart.com, its mobile application, and m-site (hereinafter referred to as the “Platform”).
While you may be able to browse certain sections of the
Platform without registering with us, however, please note we do not offer any
product or service under this Platform outside Telangana. Your personal
information will primarily be stored and processed in Telangana and may have
data protection laws that are different from those that apply in the State in
which you are located. By visiting this Platform, providing your information or
availing out product/service, you expressly agree to be bound by the terms and
conditions of this Privacy Policy, the Terms of Use and the applicable
service/product terms and conditions, and agree to be governed by the laws of
India including but not limited to the laws applicable to data protection and
privacy. If you do not agree please do not use or access our Platform.
Collection of Your Information
When you use our Platform, we collect and store your
information which is provided by you from time to time. In general, you can
browse the Platform without telling us who you are or revealing any personal
information about yourself. Once you give us your personal information, you are
not anonymous to us. Where possible, we indicate which fields are required and
which fields are optional. You always have the option to not provide
information by choosing not to use a particular service, product or feature on
the Platform.
We may track your buying behaviour, preferences, and other
information that you choose to provide on our Platform. We use this information
to do internal research on our users' demographics, interests, and behaviour to
better understand, protect and serve our users. This information is compiled
and analysed on an aggregated basis. This information may include the URL that
you just came from (whether this URL is on our Platform or not), which URL you
next go to (whether this URL is on our Platform or not), your computer browser
information, and your IP address.
We may collect personal information (such as email address,
delivery address, name, phone number, credit card/debit card and other payment
instrument details) from you when you set up an account or transact with us or
participate in any event or contest. While you can browse some sections of our
Platform without being a registered member, certain activities (such as placing
an order or consuming our online content or services) do require registration.
We use your contact information to send you offers based on your previous
orders and your interests.
If you choose to post messages on our message boards, chat
rooms or other message areas or leave feedback on the Platform or the social
media handles maintained by us or if you use voice commands or virtual try and
buy or similar feature to shop on the Platform, we will collect that
information you provide to us. We retain this information as necessary to
resolve disputes, provide customer support, troubleshoot problems or for
internal research and analysis as permitted by law.
If you send us personal correspondence, such as emails or
letters, or if other users or third parties send us correspondence about your
activities or postings on the Platform, we may collect such information into a
file specific to you.
Use of Demographic / Profile Data / Your Information
We use your personal information to provide the product and
services you request. To the extent we use your personal information to market
to you, we will provide you the ability to opt-out of such uses. We use your
personal information to assist sellers and business partners in handling and
fulfilling orders; enhancing customer experience; resolve disputes;
troubleshoot problems; help promote a safe service; collect money; measure
consumer interest in our products and services; inform you about online and
offline offers, products, services, and updates; customize and enhance your
experience; detect and protect us against error, fraud and other criminal
activity; enforce our terms and conditions; and as otherwise described to you
at the time of collection of information.
With your consent, we may have access to your SMS, instant
messages, contacts in your directory, location, camera, photo gallery and
device information. We may also request you to provide your PAN, GST Number,
Government issued ID cards/number and Know-Your-Customer (KYC) details to: (i)
check your eligibility for certain products and services including but not
limited to credit and payment products; (ii) issue GST invoice for the products
and services purchased for your business requirements; (iii) enhance your
experience on the Platform and provide you access to the products and services
being offered by us, sellers, affiliates or lending partners. You understand
that your access to these products/services may be affected in the event
consent is not provided to us.
In our efforts to continually improve our product and
service offerings, we and our affiliates collect and analyse demographic and
profile data about our users' activity on our Platform. We identify and use
your IP address to help diagnose problems with our server, and to administer
our Platform. Your IP address is also used to help identify you and to gather
broad demographic information.
We will occasionally ask you to participate in optional surveys
conducted either by us or through a third-party market research agency. These
surveys may ask you for personal information, contact information, date of
birth, demographic information (like zip code, age, or income level),
attributes such as your interests, household or lifestyle information, your
purchasing behaviour or history, preferences, and other such information that
you may choose to provide. The surveys may involve collection of voice data or
video recordings, the participation of which would purely be voluntary in
nature. We use this data to tailor your experience at our Platform, providing
you with content that we think you might be interested in and to display
content according to your preferences.
Cookies
We use data collection devices such as "cookies"
on certain pages of the Platform to help analyse our web page flow, measure
promotional effectiveness, and promote trust and safety. "Cookies"
are small files placed on your hard drive that assist us in providing our
services. Cookies do not contain any of your personal information. We offer
certain features that are only available through the use of a
"cookie". We also use cookies to allow you to enter your password
less frequently during a session. Cookies can also help us provide information
that is targeted to your interests. Most cookies are "session
cookies," meaning that they are automatically deleted from your hard drive
at the end of a session. You are always free to decline/delete our cookies if
your browser permits, although in that case you may not be able to use certain
features on the Platform and you may be required to re-enter your password more
frequently during a session. Additionally, you may encounter
"cookies" or other similar devices on certain pages of the Platform
that are placed by third parties. We do not control the use of cookies by third
parties. We use cookies from third-party partners such as Google Analytics for
marketing and analytical purposes. Google Analytics help us understand how our
customers use the site. You can read more about how Google uses your personal
information here: https://www.google.com/intl/en/policies/privacy/. You can
opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. You
can also control the use of cookies at the individual browser level, but if you
choose to disable cookies, it may limit your use of certain features or
functions on the services.
Sharing of personal information
We may share personal information internally within MeruMart
Group companies, affiliates, related companies and with other third parties for
purposes of providing products and services offered by them. These entities and
affiliates may share such information with their affiliates, business partners
and other third parties for the purpose of providing you their products and
services and may market to you as a result of such sharing unless you
explicitly opt-out.
We may disclose your personal information to third parties,
such as business partners. This disclosure may be required for us to provide
you access to our products and services; for fulfilment of your orders; for
enhancing your experience; for providing feedback on products; to collect
payments from you; to comply with our legal obligations; to conduct market
research or surveys; to enforce our Terms of Use; to facilitate our marketing
and advertising activities; to analyse data; for customer service assistance;
to prevent, detect, mitigate, and investigate fraudulent or illegal activities
related to our product and services. We do not disclose your personal
information to third parties for their marketing and advertising purposes
without your explicit consent.
We may disclose personal information if required to do so by
law or in the good faith belief that such disclosure is reasonably necessary to
respond to subpoenas, court orders, or other legal process. We may disclose
personal information to law enforcement agencies, third party rights owners, or
others in the good faith belief that such disclosure is reasonably necessary
to: enforce our Terms of Use or Privacy Policy; respond to claims that an
advertisement, posting or other content violates the rights of a third party;
or protect the rights, property or personal safety of our users or the general
public.
We and our affiliates will share / sell some or all of your
personal information with another business entity should we (or our assets)
plan to merge with, or be acquired by that business entity, or re-organization,
amalgamation, restructuring of business. Should such a transaction occur that
other business entity (or the new combined entity) will be required to follow
this Privacy Policy with respect to your personal information.
Links to Other Sites
Our Platform may provide links to other websites or
application that may collect personal information about you. We are not
responsible for the privacy practices or the content of those linked websites.
Security Precautions
We maintain reasonable physical, electronic and procedural
safeguards to protect your information. Whenever you access your account
information, we offer the use of a secure server. Once your information is in
our possession, we adhere to our security guidelines to protect it against
unauthorized access. However, by using the Platform, the users accept the
inherent security implications of data transmission over the internet and the
World Wide Web which cannot always be guaranteed as completely secure, and
therefore, there would always remain certain inherent risks regarding use of
the Platform. Users are responsible for ensuring the protection of login and
password records for their account.
Advertisements on Platform
We use third-party advertising companies to serve ads when
you visit our Platform. These companies may use information (not including your
name, address, email address, or telephone number) about your visits to this
and other websites in order to provide advertisements about goods and services
of interest to you. You have an option to opt out from tracking of personalized
advertising using the “Opt out of Ads Personalization” settings using your
device’s settings application. Merumart will have no access to your GAID once
you select this feature.
Children Information
Use of our Platform is available only to persons who can
form a legally binding contract under the Indian Contract Act, 1872. We do not
knowingly solicit or collect personal information from children under the age
of 18 years. If you have shared any personal information of children under the
age of 18 years, you represent that you have the authority to do so and permit
us to use the information in accordance with this Privacy Policy.
Your Rights
We take every reasonable step to ensure that your personal
information that we process is accurate and, where necessary, kept up to date,
and any of your personal information that we process that you inform us is
inaccurate (having regard to the purposes for which they are processed) is
erased or rectified. You may access, correct, and update your personal
information directly through the functionalities provided on the Platform. You
may delete certain non-mandatory information by logging into our website and
visiting Profile and Settings sections. You can also write to us at the contact
information provided below to assist you with these requests.
You have an option to withdraw your consent that you have
already provided by writing to us at the contact information provided below.
Please mention “for withdrawal of consent” in the subject line of your
communication. We will verify such requests before acting upon your request.
Please note, however, that withdrawal of consent will not be retroactive and
will be in accordance with the terms of this Privacy Policy, related Terms of
Use and applicable laws. In the event you withdraw consent given to us under
this Privacy Policy, such withdrawal may hamper your access to the Platform or
restrict provision of our services to you for which we consider that
information to be necessary.
Your Consent
By visiting our Platform or by providing your information,
you consent to the collection, use, storage, disclosure and otherwise
processing of your information (including sensitive personal information) on
the Platform in accordance with this Privacy Policy. If you disclose to us any
personal information relating to other people, you represent that you have the
authority to do so and to permit us to use the information in accordance with
this Privacy Policy.
You, while providing your personal information over the
Platform or any partner platforms or establishments, consent to us (including
our other corporate entities, affiliates, lending partners, technology
partners, marketing channels, business partners and other third parties) to
contact you through SMS, instant messaging apps, call and/or e-mail for the
purposes specified in this Privacy Policy.
Changes to this Privacy Policy
Please check our Privacy Policy periodically for changes. We
may update this Privacy Policy to reflect changes to our information practices.
We will alert you to significant changes by posting the date our policy got
last updated, placing a notice on our Platform, or by sending you an email when
we are required to do so by applicable law.
Grievance Officer
MeruMart
Designation: Senior Manager
Merumart.com
1/BGK, Near Railway Station,
Gurugram, Haryana.
Email: admin@merumart.com (subject: Grievance)
Time: Mon - Sat (9:00 - 18:00)
Customer Support
You can reach our customer support team to address any of
your queries or complaints related to product and services by clicking the
link, selecting your order and choosing Contact us' option: https://merumart.com/contact-us.php
Queries related to Privacy Policy
If you have a query, concern, or complaint in relation to
collection or usage of your personal information under this Privacy Policy,
please contact us at admin@merumart.com.
Last Updated: 13th August 2022.
